Are you passionate about your floristry and making your mark online in the UK floristry market? Your website is your virtual storefront for your business and your opportunity to showcase your beautiful floral designs and sell your products and services.
We’ve spent years examining what works and doesn’t work when it comes to florist websites and what makes a great website design. Here we’ll delve into some of the top-ranking florist websites serving the UK, uncovering what makes them stand out and how their design elements can inspire your online presence!
Making Your Website Easy to Use
When it comes to your florist website, simplicity beats complex designs and layouts. Starting with the navigation, making sure this is easy to see, at the top of the page and using simple language like “Shop” instead of “Petal Playground” or something more abstract so that potential customers know exactly where to go on your website, whether it’s browsing different flower arrangements or placing an order for delivery. For example, Violets Florist has an easy-to-understand menu, and benefits from having their products at the top of the homepage to encourage sales.
Moving down the page from the top navigation menu, the general layout of the page should be organised in a logical way which prioritises what you want your website visitors to do. Want them to browse your shop and order? Make sure you have some products near the top of the homepage and they’re easy for visitors to click on and purchase from you! Or do you want to prioritise wedding bookings and events? In that case, you may want to prioritise large beautiful images and links to your wedding packages page and a gallery portfolio of your work.
Hillview Flowers & Events does a great job of using personalised photos and videos on the website and anyone coming across this website can immediately purchase a “Florist Choice” product from her home page – it’s super easy, no fuss.
Another site that uses a simple layout with a lot of white space, making it easy to browse is Moyses Flowers. You’ll see they’ve removed the background on a lot of their product photos so you can easily see what you’re buying without any distraction. You can use a website like https://www.remove.bg/ and https://www.canva.com/ to create similar designs for your floristry website.
Looking Good on Any Device
Your florist website should look great and function seamlessly on any device, whether it’s a desktop computer, smartphone, or tablet. With more and more customers browsing and shopping on mobile devices, having a responsive design is crucial. A mobile-friendly design ensures that your website automatically adjusts to different screen sizes, providing a smooth and enjoyable experience for users on the go. This means that visitors can easily browse your floral creations, place orders, and contact you, regardless of the device they are using. By optimising your website for mobile devices, you can reach a wider audience and enhance customer satisfaction.
A prime example of effective web design, Flower Garden IOW shows how a website can look great on any device. Whether you’re browsing from a desktop, tablet, or smartphone, Flower Garden IOW’s site maintains its visual appeal and usability. In an era where a significant percentage of shoppers make purchases via their phones, this seamless experience is crucial.
Notably, Mud Flowers strategically places menu options both at the top and bottom of the screen, ensuring easy navigation for users. Consistent branding across devices reinforces their identity and fosters trust.
Creating a Distinctive Look for Your Brand
Your florist website is a reflection of your unique brand identity, and creating a unique and branded look is essential to stand out in the competitive floral market. Cohesive branding involves carefully selecting colours, fonts, logos and imagery that embody the essence of your floral business, the type of vibe and personality you want to get across and resonate with your target audience. By harmonising these design elements across your website, you can establish a strong and memorable brand presence online.
Taking a look at Siop Botanica’s site for example, you can see that the delicate logo in their logo serves as the brand’s visual signature and appears throughout the website. The colour palette — soft greens, muted pinks, and warm neutrals — creates an inviting atmosphere and is seen across their social media and packaging. This consistency reinforces the brand’s presence across various touchpoints.
Another way to reinforce a distinctive look for your brand is to use unique custom artwork and illustration, like Amelia Rose Floral Couture.
Using Beautiful Pictures to Showcase Your Flowers
Captivating imagery is the heart of any successful florist website, allowing you to showcase your floral creations and capture the attention of potential customers. Using high-quality, clear photos on your website is essential for presenting your business in a professional and trustworthy light. Grainy or poorly formatted images can detract from the overall appeal of your website. By investing in professional photography or taking clear, well-lit photos of your arrangements, you can create a visually stunning website that reflects the beauty of your flowers.
Let’s explore the importance of using stunning imagery to enhance the visual appeal and credibility of your florist website.
The Bembridge Flower Shop website stands out with its product photos taken against a consistent neutral background, enhancing the intricate details of each of their products and designs. The website’s use of prominent slider images not only breaks up the content but also showcases their work dynamically and engagingly.
Flowerpop’s website utilises bright and crisp images that perfectly align with the site’s overall theme, creating a cohesive and inviting online presence. Their attention to detail in imagery resonates with the quality and freshness of their floral offerings.
Building Trust with Customer
In the competitive world of floristry, building trust with customers is essential for establishing credibility and encouraging conversions. Here are some effective strategies for enhancing trust on your florist website:
1. Testimonials and Reviews.
Incorporate customer testimonials and reviews prominently on your website, similar to how Katherine’s Florists displays Trustpilot testimonials on their homepage. You could also easily embed Google reviews to your website by apps like Elf Sight. Testimonials provide social proof and reassure potential customers about the quality of your products and services.
2. Clear Delivery Information
Be transparent about your delivery options and areas served. Consider adding a map to your website, like Isle of Flowers, to visually represent your delivery coverage. Clearly stating delivery policies and information instils confidence in customers and reduces uncertainty about the ordering process.
Now that you’ve explored the key elements of successful florist websites, it’s time to take your online presence to the next level! View our blog post about how to get started with building a website for yourself and recommendations on which platforms could work best for your particular business.