Florist Touch Website Privacy Policy

This privacy policy explains how Florist Touch Ltd collects and uses your personal data when you use our website or the Florist Touch platform, and how personal data flows between Florist Touch, florists, and independent Resellers.

This website is not intended for children, and we do not knowingly collect data relating to children.

1. Important information and who we are

Florist Touch Ltd (company number 12456022) is the controller responsible for this website, for your account information when you subscribe to our platform, and for billing and administrative data.

Florist accounts and platform use

For account, billing and platform-administration data:

Florist Touch Ltd is the controller.

Florist customer data processed through your Florist Touch website

For orders, delivery details, contact preferences, user content and any information relating to your florist customers:

You (the florist business) are the controller;
Florist Touch acts as your processor when providing the platform.

Independent resellers

Where you choose to work with a Reseller for onboarding, design, content support or technical work:

Resellers act as independent controllers for any personal data they collect directly from you; and
where they access your florist-customer data to perform work for you, they act as your processors, not Florist Touch’s.

Florist Touch does not supervise, manage or take responsibility for a Reseller’s data processing outside the platform environment.

Contact details for exercising your rights are set out in paragraph 10.

2. The data we collect about you

We may collect and process:

Identity Data – name, business name, job title.
Contact Data – business address, email, phone number.
Account Data – login credentials, subscription information.
Billing/Transaction Data – payment records (held by processors), plan details.
Technical Data – IP address, device data, browser data, login logs.
Usage Data – platform interactions, page views, feature use.
Profile Data – preferences, saved settings, support interactions.
Marketing Data – communication preferences.

Data about your florist customers

This may include:

order information,
delivery details,
contact preferences,
message content submitted through your website.

Florist Touch processes this strictly on your instructions when providing the platform.

We do not use your florist-customer data for our own marketing or analytics.

3. How your data is collected

Direct interactions

You provide data when you:

create a Florist Touch account;
subscribe to a plan;
request support;
provide materials for onboarding or site setup.

Automated interactions

We collect Technical and Usage Data using cookies and analytics tools.

Third parties

We may receive:

analytics data from third-party tools;
payment details from Stripe/WorldPay;
business information from public sources such as Companies House.

Resellers

Where a Reseller is engaged:

they may collect data directly from you as independent controllers;
Florist Touch does not receive this data unless required to deliver the platform.

4. How we use your personal data

We use your personal data to:

create and manage your account (contract performance);
provide, support and secure the platform (contract; legitimate interests);
process billing and payments (contract; legitimate interests);
communicate service updates (legitimate interests);
send optional marketing (legitimate interests / consent);
improve the platform (legitimate interests);
comply with legal obligations (legal duty).

Data used by resellers

Resellers use your data:

only for onboarding, design or development work you request;
under their own privacy notices;
as independent controllers or processors acting for you, not for Florist Touch.

Florist Touch is not responsible for reseller data processing outside the platform.

5. Sharing your personal data

We may share your data with:

hosting providers and technical infrastructure partners;
email and communication system providers;
analytics platforms;
payment processors;
professional advisers;
HMRC/regulators where required.

Sharing with resellers

If you choose to work with a Reseller:

we may share Identity and Contact Data so they can support you;
we do not grant Resellers access to florist-customer data unless you authorise it;
Resellers are not sub-processors of Florist Touch;
they process data under your instructions and under their own contracts with you.

No joint controllership

Nothing in our relationship with Resellers creates joint controllership under UK GDPR.

6. International transfers

Where services require data to be transferred outside the UK, we use:

the International Data Transfer Agreement (IDTA),
the UK Addendum to EU SCCs, or
UK adequacy regulations.

7. Data security

We use organisational and technical measures including encryption, access controls, logging, backups and incident response procedures.

8. Data retention

We retain:

account and billing data for six years after the end of your subscription;
usage logs for a shorter period for security and diagnostics;
florist-customer data only as long as necessary to provide the platform and as instructed by you.

At the end of the relevant retention period, we delete or anonymise data.

9. Your rights

You have the right to:

access your data;
correct inaccurate data;
request deletion;
restrict processing;
object to processing;
request portability;
withdraw consent.

These rights apply only to processing for which Florist Touch is the controller.

For data processed by Resellers, you must contact the Reseller directly.

10. Contact details

Florist Touch Ltd
3rd Floor Suite, 207 Regent Street, London, W1B 3HH
Email: Please visit: https://floristtouch.co.uk/contact
Telephone: 07481 355601

11. Complaints

You may complain to the ICO (www.ico.org.uk). We encourage you to contact us first.

12. Changes to this policy

We may update this policy from time to time. The latest version will always be available on our website.

13. Third-party links

Our website may link to external sites. We are not responsible for their privacy practices.

14. Alignment of our privacy policy with our Reseller agreement

Resellers act as independent businesses, not subcontractors of Florist Touch.
Resellers may access florist-customer data only on your lawful instructions.
Resellers are responsible for their own compliance with UK GDPR.
Florist Touch is not liable for Reseller processing outside the platform.
Data sharing is limited to what is necessary to facilitate onboarding or support.
There is no joint controllership between Florist Touch and any Reseller.